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QR codes have become an essential marketing tool for businesses. From visiting cards and posters to payments and social media, QR codes make it easy for customers to connect instantly. However, many businesses fail to get results because they make common mistakes while using QR codes.
Let’s explore the top 5 mistakes businesses make while using QR codes—and how to avoid them.
1. Using Multiple QR Codes Instead of One Smart QR
The mistake:
Many businesses create different QR codes for website, social media, payments, and contact details. This confuses customers and looks unprofessional.
The solution:
Use one smart QR code that contains all your business links in one place. Platforms like VCRDS allow you to share everything with a single scan.
2. Not Making QR Codes Easy to Scan
The mistake:
Small-sized QR codes, low contrast colours, or placing them too far away make scanning difficult.
The solution:
Always use high-contrast colours, proper size, and test the QR code before printing. Make sure it’s easily visible and accessible.
3. Linking QR Codes to Outdated or Broken Pages
The mistake:
QR codes that lead to broken links, outdated phone numbers, or inactive social media pages reduce trust and damage brand image.
The solution:
Use dynamic QR codes that allow you to update links anytime without changing the QR code itself.
4. No Clear Call-to-Action (CTA)
The mistake:
Many businesses place QR codes without telling users what they’ll get after scanning.
The solution:
Add a clear CTA like:
“Scan to Connect”
“Scan for Contact Details”
“Scan to Follow Us”
This increases scan rates and engagement.
5. Not Tracking or Measuring Performance
The mistake:
Businesses use QR codes without tracking scans or understanding customer behaviour.
The solution:
Use QR platforms that offer insights like scan count, location, and engagement. This helps improve marketing strategies and ROI.
How VCRDS Solves These Problems
VCRDS (Virtual Contact & Resource Digital System) helps businesses avoid all these mistakes by offering:
One QR code for all links
Easy updates without reprinting
Professional digital identity
Better customer engagement
Cost-effective marketing
Conclusion
QR codes are powerful—but only when used correctly. Avoiding these common mistakes can help you turn QR codes into a strong branding and marketing tool.
With smart solutions like VCRDS, businesses can simplify connections and create a professional digital presence.
One QR Code. One Smart Solution. Endless Opportunities.
